On May 3, the Board of Directors of CBC Abu Dhabi met and discussed the growth strategy for 2023. During the session, the board and staff brainstormed innovative ways to expand CBC membership, events, and business services, as well as how to increase revenue and minimize costs. They also discussed the different committees and how members can be involved. 

Here are some goals and strategies that the board has agreed to for a better 2023:

1. Automate financial processing.
2. Increase revenue through membership, events, and business services.
3. Minimize costs such as banking charges, office rental, etc. 
4. Increase membership by 20 percent.
5. Introduce new membership categories for start-ups, hospitality, and more.
6. Engage the members through communities of interest. 
7. Identify opportunities for COP28.
8. Improve marketing and communication by creating a monthly content calendar, improving visuals, increasing content that followers engage with, refreshing website, etc.

We thank our corporate member, Fairmont Bab Al Bahr, for hosting us.